The Segmentation Reference Sheet is for internal training use only and not for use in promotion. This front/back guide contains key messages and marketing resources for each stage of the prescriber continuum on one side, and marketing resource considerations based on HCP segment along the continuum on the other side. As messaging evolves and new resources are created/updated, this reference sheet will be updated to reflect any/all changes.
FIELD USE:
- For use by field team members only. Not for promotional use. Internal only
- DIGITAL: Digital version of the full segmentation playbook will be made available on ACTO
